Whether you have already set up a studio for your photography business or you are new in the game and are thinking of establishing one, you should have a strong advertising strategy for your business so that you can attract more clients. Some of the ways you can go about advertising your business include:
Having good photos on display
Photography is all about what you can show. Good work will attract customers and poor quality will repel them. The first step towards getting more people interested in your business is by having neat shots that will make people reach out with business related inquiries. If you have a website, make sure the landing page has well-selected photos that show your best talent.
Offer Referral Bonuses
Photography is one area where referrals go a long way. If you are working with a client, you can offer them a discount or promotional offer if they refer other people to you. Word of mouth is such a powerful tool in advertising. For you to get referrals, you should have good customer care services so that they do not have negative reviews on your work.
Network With Other Businesses
Sometimes, what works best is forming a network with other like-minded people. For instance, if you do wedding photography, you should network with events organizers and other like-minded people who can endorse you. For this to work, you should be ready to endorse their work too and they will reciprocate.
Get Featured on Photography Blogs
The internet is full of blogs that have niche photography. Reach out for a blogger who runs content that resonates with what you produce. When looking for where to get featured, make sure that you are working with reputable bloggers.
Use Social Media Platforms to Promote Business
Never underestimate the value of social media when advertising business. Sites such as Instagram and Facebook can provide a good platform to find potential customers. When using social media, you should be consistent in your posts so that you build a community of followers.
Build an Email List
An email list is important as soon as you start your photography business. This does not mean that you buy a list of random email addresses. This is about getting people who are interested in your work and dropping them emails whenever you have information that you want to pass for them.
Have a Promotional Offer/Bonuses
This is important especially when you are just starting out. However, you should make sure that you are not giving out your work for free for a long time. You can have promotional offers for people signing up for your services or for regular customers if you want loyalty.